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Minority Marketing Research Perspectives for the 1990s Proceedings of the 1993 M 2022 Nowe artykuły

Minority Marketing Research Perspectives for the 1990s Proceedings of the 1993 M 2022 Nowe artykuły

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Minority Marketing Research Perspectives for the 1990s Proceedings of the 1993 M 2022 Nowe artykuły

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Minority Marketing Research Perspectives for the 1990s Proceedings of the 1993 M 2022 Nowe artykuły

Parametry przedmiotu

Stan: Nowy: Nowa, nieczytana, nieużywana książka w idealnym stanie, wszystkie strony, bez uszkodzeń. Aby poznać ... Dowiedz się więcejo stanie przedmiotu ISBN: 9783319173856
EAN: 9783319173856 Publication Year: 2015
Type: Textbook Format: Hardcover
Language: English Publication Name: Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress
Item Height: 279mm Author: Robert L. King
Publisher: Springer International Publishing A&G Item Width: 210mm
Subject: Marketing, Business Item Weight: 5098g
Number of Pages: 115 Pages

O tym produkcie

Product Information
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-139783319173856
eBay Product ID (ePID)212879739
Product Key Features
AuthorRobert L. King
Publication NameMinority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress
FormatHardcover
LanguageEnglish
SubjectMarketing, Business
Publication Year2015
TypeTextbook
Number of Pages115 Pages
Dimensions
Item Height279mm
Item Width210mm
Item Weight5098g
Additional Product Features
Series TitleDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
EditorRobert L. King
Country/Region of ManufactureSwitzerland

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